Reduce voids, support pricing and improve tenant appeal with sustainable, tenant-ready workspaces.
Vacant and ageing office space costs money every day it sits still. Primed is Interaction’s leasing strategy for owners and asset managers who need tenant-ready floors that are easier to market, easier to let and quicker to turn into income.
Fast-track, tenant-ready workspaces
“We’re really happy with the Hove space and how it’s turned out. We’ve had amazing feedback, both internally and externally and we’re so pleased with how it’s all come together.”
Chloe FactorAsset Manager, L&G
What is Primed?
A tenant-ready leasing strategy for owners
Primed is Interaction’s tenant-ready leasing strategy for owners and asset managers.
It turns standard Cat A space into a finished, move-in-ready floor that is easier to market, easier to let and quicker to turn into income: whether it is leased directly to an occupier, positioned as plug-and-play workspace, or delivered as a managed-office-ready floor for a landlord, flex operator or service partner to run.
Working with a flex or managed office operator?
See how we support flex space and coworking providers.
Measured by asset performance
Less friction. Faster income. Stronger assets.
Primed is designed around the things that matter to landlords and asset managers – speed, income and long-term value.
Reduce void days
Void space isn’t neutral. It’s income quietly leaving the building.A floor that’s ready to tour and sign goes to market sooner, so income arrives earlier.
Support stronger rental positioning
A finished, tenant-ready floor helps protect pricing better than space that still relies on tenant imagination.
Shorten the path from viewing to lease
Clear, finished space means fewer viewings, quicker heads of terms and, in the right market, pre-lets.
Use capex more effectively
Targeted fit-out investment can work harder than extended incentives or long stretches of vacant stock. Capex you can see on the rent roll.
Strengthen ESG credibility
Retrofit choices, EPC planning and embodied-carbon decisions are considered early so the space is easier to market to ESG-aware occupiers.
Proof that Primed moves space faster
Recent examples of how tenant-ready space can support faster leasing performance
- Primed projects typically complete around 40% faster than traditional routes.
- CEG Crescent: 23% was let at PC, rising to around 40% within three months.
Navigate the new tenant landscape
Where Primed creates value
Primed helps owners turn vacant or ageing office space into tenant-ready floors that are easier to market, easier to let and better aligned to what today’s occupiers expect. It’s designed to do more than finish a floor. It helps reduce friction in the leasing process, support stronger rental positioning and keep assets commercially competitive for longer. It can also create the physical platform for managed-office-ready workspace, giving owners a private, fitted, brandable floor that another partner can operate.
- Reduce leasing friction
Plain CAT A often leaves too much for a tenant to interpret. Primed closes that gap by creating a floor that feels ready from day one: clear, functional and easy to understand on a viewing. That helps reduce hesitation, shortens the distance between first tour and serious interest, and makes it easier for occupiers to picture themselves in the space. - Bring floors to market sooner
Vacant space costs money every week it sits still. Primed helps owners bring floors to market in a more compelling, tenant-ready form, giving agents something stronger to launch and reducing the lag between completion, marketing and occupation. It is a more proactive route to income than waiting for a tenant to do the work in their head. - Protect pricing with a better first impression
First impressions matter. A floor that feels finished, considered and easy to occupy stands a better chance of defending pricing than one that looks basic or unresolved. Primed helps owners present space in a way that supports rental positioning, reduces the need to rely solely on incentives and strengthens the perceived value of the asset. - Give agents stronger marketing tools
Agents need more than a floorplan and a brochure line. Primed gives them a space they can market with confidence: one that photographs better, tours better and tells a clearer story to prospective tenants. That makes it easier to generate interest, sharper conversations and better-quality viewings, especially where the target tenant profile is defined. - Keep older stock commercially relevant for longer
Older assets do not always need a full redevelopment to compete. Primed gives owners a practical way to reposition tired or underperforming space so it feels more current, more occupier-ready and more ESG-conscious. That helps extend the commercial life of existing stock, improve tenant appeal and keep buildings relevant in a market where expectations continue to rise.
Cat A+, serviced office or managed-office-ready?
Primed sits between Cat A+ and managed office. Interaction creates the private, tenant-ready workspace: the layout, furniture, meeting rooms, kitchen, technology infrastructure, finishes and flexibility. The landlord, flex operator or managed office provider supplies the operating layer.
The question isn’t “what type of office is this?” It’s “what leasing product gives this floor the best chance of being let quickly, at the right rent, to the right tenant?”
| Route to market | Leasing proposition | Commercial upside | Watch-out |
| Serviced office | Space handed to, or run by, a flex operator within a shared serviced environment | Fastest route to a flexible offer, with the operator carrying much of the service proposition | Less control over tenant mix, brand experience and how the building is represented |
| Cat A+ / fully fitted | A finished, furnished, move-in-ready suite leased directly to an occupier | Stronger occupier appeal than plain Cat A, faster decisions and a clearer agent story | The occupier still needs to manage the space once they move in |
| Managed-office-ready | A private, fitted, brandable floor designed so a landlord, operator or service partner can run it for the occupier | Combines tenant-ready speed with greater privacy, brand control and service potential | Needs the right operating model, service partner and commercial structure |
At Interaction we pride ourselves on delivering what we call Perfection at Pace – our team are well-versed in turning around complex, high-quality fit-outs at speed for some of the UK’s most ambitious landlords. Primed is the culmination of this expertise, brought together in a package designed to meet the needs of landlords and owners alike.
Hayley BlackerRelationships Director
Capex that pays back faster.
Why tenant-ready space outperforms plain CAT A
Plain CAT A can be the right choice in some situations, but it often leaves too much work to the tenant’s imagination. In a competitive market, that can slow decision-making, weaken first impressions and extend the gap between marketing a floor and turning it into income.
Primed is Interaction’s tenant-ready approach for owners who need a faster route to lease-up than plain CAT A can offer. It builds on the principles of CAT A+ but frames them around a clearer commercial outcome: making space easier to market, easier to understand and easier to let.
For owners exploring managed office models, Primed provides the fitted workspace layer: the layout, furniture, meeting rooms, kitchen, finishes and infrastructure. The service model can then be run by the landlord, flex operator or managed office provider.
Every week a floor sits vacant has a cost: in void holding, in incentive pressure and in the gap between headline rent and what actually lands in the fund. Primed is designed to close that gap faster: fewer void days, less reliance on rent-free periods and a stronger position when it comes to NER and the wider asset conversation.
We know what makes landlords tick
Why owners choose Interaction
We work with owners across London, Manchester, Birmingham, Bristol and other major UK cities. We know they don’t need a fit-out partner to just deliver a finished floor. They need a partner who understands the commercial pressure behind the project: reducing voids, protecting rental levels, improving tenant appeal and bringing space to market with confidence.
That is where Interaction is different. We combine design, delivery and sustainable retrofit thinking in one route, helping owners create tenant-ready space that performs commercially as well as visually.
- We understand leasing pressure, not just fit-out delivery
The goal isn’t to complete a scheme. It’s to move space faster, support stronger rents and make assets more competitive. That commercial lens shapes every Primed project. - We deliver at pace on the projects others find hard
Speed matters when a floor’s sitting empty, but rushed delivery creates risk. We’re known for turning around complex, high-governance, multi-stakeholder fit-outs quickly without losing control of quality or finish. Fast doesn’t have to mean rough. - We bring design, delivery and ESG into one route
Tenant-ready design, practical delivery and sustainable retrofit thinking in a single approach – so owners improve leasing appeal while making smarter calls on ESG and lifecycle value. One partner, one point of responsibility. - We give agents a stronger story to sell
A well-resolved floor photographs better, tours better and tells a clearer story. Agents need more than a CGI. They need something they can sell.
Primed case studies
Tenant-ready space that helps assets move faster
See how we help owners and landlords bring space to market at speed
Want to learn more?
Read our guide to attracting tenants
Written for commercial landlords and asset managers, our guide covers everything from the widening gap in stock quality to why occupiers will pay a premium for flexibility.
Reduce voids and move space faster
Book a short call to review your floor, your leasing goals and whether Primed is the right route. Use the calendar below to find a time.
Primed FAQs
What’s meant by a plug and play fit-out?
A “plug and play” style fit-out is often undertaken by a landlord to create a space immediately ready for a tenant to take over. Being able to offer a pre-fitted workspace to potential tenants speeds up tenant acquisition, reduces rent voids and provides landlords with a convenient and reliable competitive advantage in a rapidly-changing market. Interaction’s Primed service offers just this, with an experienced team creating fast-turnaround, high-quality spaces ready for tenants to call home.
What is Primed?
Primed is Interaction’s tenant-ready proposition for owners and asset managers. It helps turn vacant or ageing office space into fitted floors that are easier to market, easier to let and quicker to turn into income.
Is Primed the same as CAT A+?
Not exactly. CAT A+ describes a type of fitted, ready-to-occupy space. Primed is Interaction’s owner-focused approach to delivering that kind of space with a clearer commercial process and goal: reducing voids, supporting rental positioning and making assets easier to let.
How is Primed different from plain CAT A?
Plain CAT A provides a finished base build, but it still leaves a lot for a tenant to imagine. Primed goes further by creating a tenant-ready floor that gives occupiers a clearer sense of how the space can work from day one, helping reduce friction in the leasing process.
When is Primed a better option than plain CAT A?
Primed is often the better option when speed to lease-up matters, when a floor needs help standing out in a competitive market, or when owners want a stronger route to tenant appeal than plain CAT A can offer. It is particularly useful for vacant fitted stock, ageing assets and suites where reducing decision friction is important.
How quickly can a Primed floor be delivered?
Programme length depends on the size, condition and scope of the floor, but Primed is designed to help owners bring space to market quickly and with less friction than more traditional routes. We can advise on likely timescales once we understand the asset and brief.
Who is Primed for?
Primed is designed primarily for commercial property owners, asset managers and fund managers who need a more effective route to leasing vacant or ageing office space. It is especially relevant where the priority is lease-up, tenant appeal, repositioning or sustainable upgrade.
Is Primed suitable for older office assets?
Yes. Primed is a practical way to reposition older or underperforming stock without defaulting to a full redevelopment. It can help make existing space feel more current, more occupier-ready and more commercially competitive.
Is Primed the same as a managed office?
No. A managed office includes an ongoing service or operations layer. Primed creates the tenant-ready workspace that can support that model.
Can Primed be used for managed offices?
Yes. Primed can create managed-office-ready floors for owners who want a private, fitted, brandable workspace that can be operated by a landlord, flex operator or managed office provider. Interaction designs and builds the workspace; the operating partner runs the service layer.