Interaction's Privacy Policy

Our contact details

Name: Interaction Associates Ltd

Trading Address: The Quarter, 3-4 Edgar Mews, Bath, BA1 2FX

Phone Number: 01225 485 600

E-mail: [email protected]

The type of personal information we collect

This policy sets out how we will use and share the information that you give us. 

This privacy policy relates to personal data collected by us via:

Our website
Email correspondence
Telephone calls
Paper communications
Social media
Visiting our offices
Enquiring about, or buying products or services from us
Providing products or services to us
Trade events such as conferences or exhibitions
From publicly available sources either on or offline

You should be aware that if you access third party websites using links provided on our websites, these websites are outside our control and have their own privacy policies governing the use of personal data and we do not accept any responsibility or liability for these policies.

How we use your personal data

We only use your personal data where we have a clear reason to do so and a lawful basis under UK data protection law.

The table below explains what we use personal data for, what kind of data may be involved, our lawful basis, who we may share it with and how long we usually keep it.

What we use your data for	Personal data we may use	Lawful basis	Who we may share it with	How long we keep it
Responding to enquiries submitted through our website, email, phone or social media	Name, job title, company, email address, phone number and enquiry details	Legitimate interests – responding to your request and developing business relationships	Website, CRM, email and IT service providers	Usually up to 3 years after our last meaningful contact, unless we need to keep it longer for legal or contractual reasons
Managing client relationships and live projects	Contact details, company details, project information, communications, meeting notes and commercial records	Contract, legitimate interests and legal obligation where applicable	Project partners, professional advisers, IT, CRM and project-management platforms	Usually for the life of the relationship and up to 7 years afterwards
Sending newsletters, updates, insights and event invitations	Name, email address, company, job title, preferences and engagement data	Consent where required, or legitimate interests for relevant B2B communications	Email marketing platforms, CRM providers and analytics tools	Until you unsubscribe or ask us to stop contacting you
Business development and account-based marketing	Name, role, company, work contact details, sector, location, interests and interaction history	Legitimate interests – identifying and contacting relevant business prospects	CRM, data enrichment, advertising and sales-intelligence providers	Usually up to 3 years from collection or last meaningful engagement, unless you ask us to delete it sooner
Understanding website performance and improving our marketing	Cookie identifiers, device information, pages visited, traffic source, behaviour on site and campaign engagement	Consent for non-essential analytics and advertising cookies	Analytics, advertising, website and tag-management providers	In line with the duration shown in our cookie table
Managing event registrations and attendance	Name, role, company, email address, dietary or accessibility requirements where provided	Contract, legitimate interests and explicit consent where special category data is provided	Event platforms, venues, caterers and event partners where needed	Usually up to 2 years after the event
Handling job applications and recruitment enquiries	CV, contact details, employment history, qualifications, interview notes and right-to-work information	Contract, legitimate interests and legal obligation	Recruitment platforms, HR systems, referees and background-check providers where applicable	Usually up to 12 months for unsuccessful applicants, or in line with our employee privacy information if you join us
Meeting legal, regulatory, tax, insurance and compliance obligations	Contact details, financial records, contractual records, identity information and correspondence	Legal obligation, contract and legitimate interests	Professional advisers, insurers, auditors, regulators and public authorities where required	Usually up to 7 years, or longer where required by law

Where we rely on legitimate interests, we only do so where we believe our use of your data is fair, proportionate and does not override your privacy rights. This may include responding to business enquiries, maintaining client relationships, improving our website, keeping records, developing relevant business opportunities and protecting our legal position.

We do not use your personal data for solely automated decision-making that has a legal or similarly significant effect on you. Our services are not directed at children and we do not knowingly collect their data.

Where we use third-party service providers, they are only allowed to process personal data for the purposes we agree with them. Some providers may process personal data outside the UK. Where this happens, we use appropriate safeguards, such as UK-approved transfer mechanisms or adequacy arrangements, to help protect your data.

You can ask us for more information about how we use your personal data, including our lawful basis, retention periods and any international transfer safeguards, by contacting us using the details in this policy.

How we collect information about you

We may collect personal data when you:

contact us through our website, email, phone, social media or in writing
subscribe to our newsletter
request a download, event place, proposal, product or service
visit our offices or attend one of our events
provide goods or services to us
apply for a role with us
interact with our website, adverts or digital content

We may also receive business contact details from publicly available sources or trusted third-party providers, where this is lawful and relevant to our business development activity.

Where advertising, analytics or performance cookies are used, they will only be set where you have given consent through our cookie banner.

Data sharing

We may share some of your personal data with the following categories of third parties:

Marketing Agencies who help us promote ourselves or deliver our services
Printers, Email service providers or other suppliers who help us to send our newsletters and communications
Suppliers providing services to us to help us run our business

We require third parties to respect the security of your data and to treat it in accordance with the law. We will share your personal information with third parties where required by law. Your personal data may be shared if any third party acquires us.

International Transfer of Data

Some of our service providers may process personal data outside the UK. Where this happens, we use appropriate safeguards, such as UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to EU Standard Contractual Clauses, or another lawful transfer mechanism.

Your data protection rights

Under data protection law, you have rights including:

Your right of access – You have the right to ask us for copies of your personal information.
Your right to rectification – You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
Your right to erasure – You have the right to ask us to erase your personal information in certain circumstances.
Your right to restriction of processing – You have the right to ask us to restrict the processing of your personal information in certain circumstances.
Your right to object to processing – You have the the right to object to the processing of your personal information in certain circumstances.
Your right to data portability – You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

Please contact the data privacy team on [email protected], with the subject line “Data Privacy Request” if you wish to make a request.

Retention and destruction of personal information

We will take reasonable steps to ensure the accuracy of the information we hold about you. We will not use your personal information unless it is (to the best of our knowledge) accurate and up to date. We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

In some circumstances, we may anonymise your personal information so that it can no longer be associated with you, in which case we may use such information without further notice to you. When the purposes for which we have collected the data for have ended we will retain and securely destroy your personal information in accordance with applicable laws and regulations.  For further details about data retention please contact the data protection contact whose details can be found in this policy.

Our Cookie Policy

We use cookies and similar technologies to make our website work, understand how people use it and improve the content, performance and relevance of our marketing.

Some cookies are essential. These are needed for the website to function properly and cannot be switched off through our cookie banner.

We only use non-essential cookies, including analytics, advertising and performance cookies, where you have given us your consent through our cookie banner. These cookies will not be set unless you choose to accept them.

You can manage or withdraw your cookie consent at any time by using the cookie settings available on our website. You can also control cookies through your browser settings, although blocking some cookies may affect how the website works.

The cookies we use may include first-party cookies set by our website and third-party cookies set by providers we work with, such as analytics and advertising platforms. For example, Google Analytics cookies such as _ga, _gid and _gat may be used to help us understand website traffic and user behaviour.

For more information about the cookies we use, including their purpose, provider, duration and category, please see our cookie table or manage your preferences through the cookie banner.

Find out more below.

What is a cookie?

Our website uses cookies to distinguish you from other users of our website. Cookies are small text files with pieces of data that is downloaded on your computer when you visit a website.

Information collected by cookies can include your preferred language, device settings, and browsing activities. This information helps us provide you with a good experience while you use our site and allows us to make improvements to its functionality.

UK law requires us to provide clear information about non-essential cookies and obtain consent before using them. This cookie policy provides you with clear and comprehensive information about the cookies we use and the purposes for using those cookies.

Find out more about cookies here: https://ico.org.uk/your-data-matters/online/cookies/

Types of cookies

There are two main types of cookies: first-party cookies and third-party cookies. The different type ‘first’ or ‘third’ refers to the domain placing the cookies.

First-party cookies are cookies set by the website you are visiting. Third-party cookies are cookies set by another organisation, such as an analytics, advertising or social media provider. Either type may be strictly necessary or non-essential, depending on what the cookie does.

There are different types of cookies:

Persistent cookies – these cookies remain on a user’s device for the period specified in the cookie. They are activated each time the user visits that website.
Session cookies – these cookies allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when the window is closed. These cookies are created temporarily and are deleted once you close the browser.

How Interaction uses cookies

To find out about specific cookies we use on this site, please see below for details. The cookies used on our site are categorised as follows:

Strictly necessary
Performance
Targeting

‘Strictly Necessary’ Cookies

These cookies are necessary for the website to function properly and cannot be switched off. You can set your browser to block or alert you about these cookies, but some part of the site will no longer work.

Strictly necessary cookies are only set in response to actions made by you, such as setting your privacy preferences or filling in forms – (such as content downloads and event registrations).

Please note that these cookies do not gather any personally identifiable information that could be used for marketing or remembering where you’ve been on the internet.

‘Performance’ Cookies

These cookies allow us to count visits and traffic sources to our website so we can measure and improve the performance of our site. They allow us to understand which pages are useful, see how visitors move around the site, and measure how effective our content is.

The information we see is usually aggregated, but these cookies may involve online identifiers such as cookie IDs, device information and browsing behaviour

Our website uses Web Analytics performance cookies to provide anonymous statistics about site usage. Some of our performance cookies are managed for us by third parties, however we don’t allow the third party to use the cookies for any other purposes.

You can manage consent preferences through the cookie banner at the bottom of the page. If you do not allow these cookies we will not know when you have visited our site and will not be able to monitor its performance.

‘Targeting’ Cookies

These cookies may be set through our site by our advertising partners. The information collected may be used to build of a profile of your interests to enable targeted advertising on other sites.

They do not store directly personal information but are based on uniquely identifying your browser and internet device. This data is stored and processed by partners (e.g LinkedIn) in line with their data policies.

If you do not allow these cookies, you will experience less targeted advertising.

What specific cookies do we use?

We use Google Tag Manager to manage the cookies described below:

ga (2 years) – Used to distinguish users. • _gid (24 hours) – Used to distinguish users. • _gat (1 minute) – Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm.
AMP_TOKEN (30 seconds to 1 year) – Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service.

gac (90 days) – Contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out.

_clck – Persists the Clarity User ID and preferences, unique to that site, on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID string.
_clsk – Connects multiple page views by a user into a single Clarity session recording.
CLID – Identifies the first-time Clarity saw this user on any site using Clarity.
ANONCHK Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn’t use ANID and so this is always set to 0.
MR Indicates whether to refresh MUID.
MUID Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes.
SM Used in synchronizing the MUID across Microsoft domains.
LinkedIn Insight Tag – a tracking pixel used to track conversion and target web visitors, they’re also used to optimise and evaluate campaigns

How to manage or withdraw cookie consent

You can manage or withdraw your consent for non-essential cookies at any time through the cookie settings available on our website.

You can also control cookies through your browser settings. Most browsers allow you to block, delete or restrict cookies. Please note that blocking strictly necessary cookies may affect how the website works.

Withdrawing consent will not affect the lawfulness of any processing carried out before you withdrew it.

Security and data protection

Although we do our best to protect your personal information, we cannot guarantee its security during transmission.

Once we have received your data, we use appropriate security measures to help protect it against loss, misuse, unauthorised access or unauthorised alteration.
You also have the right to complain to the Information Commissioner’s Office if you believe we have not acted within the law or have infringed your rights. https://ico.org.uk/for-the-public/

Changes

We may change the terms of this privacy policy from time to time. This policy was last updated July 2026.