A vibrant home in Birmingham.
Opening the Birmingham branch of the business in 2008, The Rethink Group has seen unprecedented growth in the last decade. The team therefore wanted their workspace to reflect their ever-growing standing in the industry, and to be a unique and inspiring place to work.
Having transformed their London and Bristol workspaces in recent years, Rethink knew their Birmingham office design and fit-out was in safe hands with the Interaction team.
The empty existing floor plate had lots of potential but was the opposite of homely. Bright, long and light, the space was modern and spacious but somewhat stark.
Welcome better ways of working
The transformed space matches the vibrant design of Rethink’s London and Bristol offices, but with its own unique features – think wall graphics, a new take on the brand colours, and flexible features such as tiered seating and standing desks.
Overall, the workplace now matches Rethink’s high quality of service. Not only will it facilitate better ways of working for the team, but it will help to attract new clients and talent. With Birmingham readily becoming “the fastest-improving city to live and work”, factors such as these can really help to future-proof businesses within the city.
Details that matter.
A unique city-scape wall graphic that reflects the office location, while a vibrant colour scheme to inspire creativity and productivity. Space is used innovatively with elements such as tiered seating. Stylish Manhattan-style glass, which helps to make the most of natural light and a choice of spaces including practical desks and “Resimercial” seating areas allows staff to work how they wish.
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Time to revolutionise your workplace?
We’d love to hear your plans. Get in touch with Charlie to see how we can bring them to life